FlexiRoam’s Standards of Business Conduct emphasize integrity, respect, excellence, innovation, customer focus, and collaboration.
These values guide our organizational behavior, ensuring that everyone conducts business honestly, treats colleagues with dignity, and strives for high-quality results. We are dedicated to fostering a supportive and innovative workplace where creativity is encouraged and customer expectations are consistently exceeded. The Positive Work Environment Policy underscores our commitment to a safe and respectful workplace, where discrimination, violence, and harassment are not tolerated, and all members of the organization are expected to uphold integrity, fairness, and respect.
Our Team
As we grow, our team extends across key hubs in Malaysia, Philippines, Poland, and Australia.
Our global team is dedicated to making FlexiRoam a remarkable organization. What unites us is our commitment to transforming the way our customers stay connected and making the smartest way to travel flexibly.
Our Values
FlexiRoam is committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion.
We recognize and appreciate the importance of creating an environment in which all of our team members feel valued, included and empowered to do their best work and bring great ideas to the table in service to our culture and way of life. Through thought leadership, we create empowering experiences that results in mutual trust and engagement between our valued employees, our clients, and our customers.
Meet our Team
Our Board of Directors and Management Team bring industry leading expertise and vision, guiding us towards the highest levels of innovation and success.
Executive Chairman and CEO
Steve Picton
Steve is a highly experienced executive with over 35 years of technology and telecommunications leadership experience, including 20 years as Chief Executive Officer.
Steve was the CEO of the Super Fast Broadband business LBNCo. Before this, he worked as a Management Consultant at Richmond Ridge and founded Gotalk business in Australia for 13 years through an exit.
Non-Executive Director
Tat Seng Koh
With extensive experience in investment banking and corporate finance, Mr. Koh has successfully listed many companies on stock exchanges and raised funds in the debt and equity market.
Since obtaining his bachelor’s degree in accounting from the University of Malaya, he has held prominent positions in MayAir Group PLC, PureCircle Ltd., Avenue Securities Sdn Bhd, CIMB Investment Bank Berhad and Coopers and Lybrand (now known as PwC).
Non-Executive Director
Jefrey Ong
Jef is the founder of FlexiRoam. During his 15 years in telecommunications, he successfully co-founded three technology-based companies.
Through his leadership, FlexiRoam has had its IPO on the Australian Securities Exchange since 2015. It was also through his careful leadership that FlexiRoam netted multiple awards and recognitions, including the World Travel Award and the ASEAN Outstanding Business Award.
Non-Executive Director
Chris Burton
Chris has over 27 years of commercial experience in both public practice and private consulting. Chris spent eight years as an assurance Partner at a mid-tier accounting firm, assisting boards and audit committees in managing their financial reporting, risk, and compliance obligations.
Chris established his consulting firm in 2018. It assists ASX-listed companies in managing compliance risk, strengthening governance, and driving performance and strategy.
Shai Luft
Highly experienced marketing executive with a 25-year track record of creating and growing businesses across telco, health, education, travel and more.
During his early career he worked in senior marketing roles across a number of telecommunication companies including TPG, Optus, Telstra and GoTalk. In 2012, Shai co-founded Bench, a leading and award-winning digital agency servicing brands such as Epson, Nestle, Jaycar, Britax, Panasonic and Hays.
Shai holds a Bachelor of Commerce degree from UNSW in Marketing & International Business.
Jennifer Peace
Worked at the forefront of leading marketing, brand, advertising, and start-up companies for 25 years. Her career has spanned across Europe, Asia & Australia.
She is respected for successfully creating and developing brands, employing purposeful strategic models. advising, and growing entrepreneurial businesses. With strong experience working across all major and emerging industry verticals. Her remit within a consultant and advisory capacity extends across defining key business pillars including, creation of brands with purpose, advisory on social governance, devising employee initiatives (EVP), strategically aligning communications activities and devising digital initiatives.
Her firm belief when curating cohesive marketing-led company frameworks is that businesses should be built around the customer experience, listening, as well as leading. She has a challenger mentality at heart, honed working with companies, including Bankwest, Playstation, Virgin and Apple. She has occupied Managing Director, Chief Marketing Officer and Strategic Director roles.
James Sutton
Founder of Studio LDN, a Human Experience (HX) agency. His expertise spans over 20 years of leading HX/CX/UX projects with customer-centric thinking and robust customer research methodologies.
James is dedicated to creating human-centered experiences that ensure customers always feel valued. He fosters a culture that embraces customer-centric processes and leads creative design teams to develop beautiful, customer-focused solutions.As part of the design team for the Qantas App, James helped launch a groundbreaking product that revolutionised how Australians book flights. His extensive experience spans multiple industries, including NDIS and Health, Non-profit, Fintech, and Education.James is passionate about his work and enjoys every moment of leading CX initiatives across diverse sectors.
Executive Chairman and CEO
Steve Picton
Steve is a highly experienced executive with over 35 years of technology and telecommunications leadership experience, including 20 years as Chief Executive Officer.
Steve was the CEO of the Super Fast Broadband business LBNCo. Before this, he worked as a Management Consultant at Richmond Ridge and founded Gotalk business in Australia for 13 years through an exit.
Chief Commercial Officer
Damien Stephens
Veteran of the telecom industry with over 25 years’ experience in the sector across the world in both Director & Senior Executive roles.
Formerly the Head of Mobile and IoT at Tata Communications he is currently the co-founder of Irish messaging startup Message My Customer. Whilst at Tata he was responsible for Carrier Relations and the development of what is now a wholly owned subsidiary Oasis which focuses of eSIM management to MNO’s & MVNO’s. Damien was also a senior executive in Gotalk, a successful prepaid service provider in Australia where he led their Carrier and Information Systems areas as well holding roles with Avaya and AAPT.
Having spent the last 11 years in Asia and then Europe Damien has returned to Australia to continue his career. His background is as a Chartered Accountant with Deloitte where he served clients across multiple industries with a focus on the telecommunication & IT sectors.
Director of Corporate Development
Jonathan Kendall
Jonathan has had a 35 year career in the Commtech sector with specific focus on strategy, corporate development, business development and sales and marketing roles at senior executive levels. He has worked in the Service Provider space with Telstra, Vodafone and Tata Communications and on the supply-side with technology companies like Motorola, Juniper Networks, IDEMIA and Comverse and in Consultancy with Cap Gemini and Ernst & Young. Jonathan has lived and worked in Europe, the US and Asia Pacific and now lives in Australia.
Head of Service Delivery
Krzysztof Janikowski
With a career marked by roles that demand curiosity, attention to detail, and diligence, I have honed a unique set of tools in my toolbelt. Experience in Support emphasised the importance of every piece of information and the value of building lasting relationships. Transitioning into Product Management has further refined strategic thinking and collaborative abilities, enabling to drive success across diverse teams and stakeholders. As the Head of Service Delivery, I lead my team in creating trust-based connections and delivering outstanding service.
Head of Technology
Li Choong
Li Choong brings over 20 years of experience in network system administration and managing support operations for various telecommunications companies. He co-founded FlexiRoam in 2011, where he played a key role in various departments including Support, Operations, and Product. Additionally, he managed wholesale network partnerships and spearheaded the development of FlexiRoam's robust technical backend infrastructure.
Finance Manager
Ong Chiou Yann
Yann joined Flexiroam as Finance Manager in October 2023, where she oversees finance reporting and operations. She graduated from the University of Malaya with a Bachelor of Accounting and gained valuable auditing experience during her four-year tenure at Ernst & Young. Yann has worked across various industries, including trading, paid-TV, digital payment and e-commerce. She is a member of The Association of Chartered Certified Accountants (ACCA) and the Malaysian Institute of Accountants (MIA).
Head of Marketing
Nanda Barone
Nanda Barone has over 15 years of experience in offline and online marketing communications strategies, having spent the last 6 years in senior marketing positions at Optus and Boost Mobile. During this time, she has successfully led diverse marketing teams, driving significant growth and brand recognition.
Her core skills include Digital Marketing Strategy, where she excels in creating and executing comprehensive plans that leverage the latest digital trends to achieve business objectives. In Brand Management, she has a proven track record of enhancing brand equity and fostering customer loyalty through innovative campaigns and strategic positioning.
In the realm of Affiliate Marketing, Nanda has developed and implemented effective partnership strategies that have significantly expanded reach and increased revenue streams. Her expertise in Data Analytics allows her to make data-driven decisions, optimising marketing efforts and maximising ROI.
Additionally, Nanda is adept in Channel Marketing, skilfully managing multi-channel campaigns that ensure consistent messaging and effective customer engagement across various platforms. Her extensive experience and versatile skill set make her a valuable asset in the ever-evolving landscape of marketing communications.
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Head of Channel and Solution Sales
Darrell Curtis
An experienced and pragmatic person with over 30 years experience in Channel and Solution sales. With a proven track record of working in B2B telecommunication and media environments for Roaming Data, Mobile, SMS, PSTN, SIP, VOIP, Multimedia, Broadcasting and Cloud.
Now based in the UK he has worked in many parts of the world including Asia, Africa, Europe and North and South America.
Head of Customer Experience
Christian Olano
Chris is a seasoned professional in customer service and team management, with a rich background in the travel industry. His career began with a pioneering role in establishing chat support for a top-tier travel website in the United States, setting a standard for digital customer engagement. With a comprehensive skill set covering reservations, customer support, and technical assistance for various travel services, he has a proven track record of enhancing customer experiences.
Prior to joining FlexiRoam, Chris honed his leadership style over ten years at a Fortune 500 HCM-SaaS company. He successfully led teams across Implementation, Project Management, and Service Management divisions. His leadership philosophy values collaboration, innovation, and efficiency. As a Six Sigma and DDI certified professional, he devises strategic customer service frameworks, drives process improvements, and fosters talent development, earning accolades for his innovative approaches.
As Head of Customer Experience at FlexiRoam, Chris upholds the company's values of integrity, flexibility, responsibility, and collaboration. His focus on innovation and agile methodology empowers his team to provide outstanding service, aligning with FlexiRoam's mission to revolutionize global connectivity and flexible travel options. His dedication to implementing cost-effective strategies, delivering seamless customer experiences, and building partnerships propels FlexiRoam towards becoming a global leader in connectivity solutions.
